🌍 Sección 2: Prueba de Inglés Técnico
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1. What is the correct meaning of the term “bounce rate”?
A) The total time spent on a website
B) The number of new users
C) The percentage of visitors who leave without interacting
D) The total sessions divided by users
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2. In the context of digital ads, what does “CTR” stand for?
A) Click Through Rate
B) Click Trend Reach
C) Client Target Ratio
D) Customer Test Result
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3. Which word best completes the sentence: “Our campaign _______ in a 20% increase in conversions”?
A) resulted
B) made
C) caused
D) brought
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4. Which sentence is grammatically correct?
A) The leads was qualified
B) The lead are convert
C) The leads were converted
D) The lead has convert
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5. What does the word “insight” mean in marketing?
A) A detailed plan
B) An actionable interpretation of data
C) A conversion formula
D) An SEO audit
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6. Select the best translation: “Nuestro sitio web está optimizado para móviles.”
A) Our website is optimized for tablets
B) Our website is optimized for mobile devices
C) Our website works in office
D) Our website is for desktop only
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7. What’s the correct synonym for “user journey”?
A) Customer database
B) Customer lifecycle
C) Customer service
D) User interface
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8. Choose the correct sentence:
A) She has schedule the campaign
B) She have scheduled the campaign
C) She has scheduled the campaign
D) She has scheduling the campaign
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9. What’s the opposite of “increase”?
A) Improve
B) Decrease
C) Grow
D) Reduce
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10. What’s the best way to say “tasa de conversión” in English?
A) Conversion tax
B) Conversion rate
C) Conversion share
D) Conversion value
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11. Which word best fits: “Let’s _______ the user behavior with this heatmap”?
A) track
B) attack
C) delay
D) cancel
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12. “The newsletter has been sent successfully.” What tense is this?
A) Simple Past
B) Present Continuous
C) Present Perfect Passive
D) Future Passive
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13. What is a “call to action”?
A) A phone call made to the client
B) A button or message prompting the user to act
C) A summary of metrics
D) A conversion page
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14. What’s the plural of “analysis”?
A) Analysis
B) Analyzes
C) Analysises
D) Analyses
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15. What’s the correct question form?
A) Do your company use CRM?
B) Does your company uses CRM?
C) Does your company use CRM?
D) Do your company uses CRM?
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16. Choose the word that does NOT fit in digital marketing context:
A) Algorithm
B) Funnel
C) Widget
D) Volcano
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17. “Our ads are performing well.” What does “performing well” mean?
A) Not working
B) Working effectively
C) Generating problems
D) Delayed results
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18. What’s the past tense of “lead” (as in: to guide a campaign)?
A) Led
B) Leeded
C) Leed
D) Ledded
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19. Translate: “Estamos haciendo pruebas A/B para mejorar la tasa de conversión.”
A) We are testing versions A and B to improve bounce rate
B) We are doing A/B tests to increase website traffic
C) We are conducting A/B testing to improve the conversion rate
D) We are running PPC ads to increase engagement
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20. Choose the right completion: “The SEO strategy needs to be ______ before launching the new site.”
A) planning
B) planned
C) plans
D) planed
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